FAQ — Promptmonitor

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AI SEO / GEO is new, but we got you covered. Here are some frequently asked questions

What does Promptmonitor actually do?

Promptmonitor shows you if your company gets mentioned in AI answers when people ask AI assistants like ChatGPT, Claude, Gemini and more for recommendations. It shows you gaps and opportunities to improve your AI visibility. Think of it sort of like Ahrefs, but for AI answers.

What is GEO (Generative Engine Optimization)?

GEO (Generative Engine Optimization) is the process of optimizing your content and strategy so AI platforms like ChatGPT, Claude, and Gemini mention your business when people ask for recommendations. Just like SEO helps you rank higher on Google, GEO helps you get recommended more often by AI/LLMs.

What is a credit in Promptmonitor?

Credits are how we measure AI usage. Each time we generate a response from an AI model, it consumes credits. Most models use 1 credit per response, while premium models cost more. You'll see the exact credit cost when selecting which AI models to use for your analysis.

Why should I care about AI mentions?

More people are asking AI for recommendations instead of using Google. If your competitors get mentioned by AI and you don't, you're losing potential customers every day. We have seen the analytics, people coming from AI referrals are more likely to buy from you than from Google. Promptmonitor helps you track and improve your AI visibility.

How quickly will I see results?

You'll get your first AI visibility report within 2 minutes of signing up. Just enter your website URL and we'll analyze how often AI assistants currently mention your business.

Which AI platforms do you monitor?

Promptmonitor tracks brand mentions across OpenAI (ChatGPT), Anthropic (Claude), Google (Gemini), DeepSeek, Grok and Perplexity - the most popular AI assistants. We're constantly adding new platforms as they gain popularity.

Is this just for tech companies?

Not at all! Any business can benefit - restaurants, law firms, consultants, e-commerce stores, you name it. If potential customers might ask AI for recommendations in your industry, you need to track your presence.

What if AI never mentions my business?

That's exactly why you need Promptmonitor! We'll show you what sources ai is using to answer questions. Then you can outreach to them to mention your company with contact information we extract from each source. We also provide you SEO metrics to help you decide whether to outreach or create better content to outrank them and get mentioned in AI.

Can I track keywords like in SEO tools?

Absolutely! Just like you track specific keywords in SEO, you can track specific prompts or questions in AI optimization. For example, track "best marketing agencies in NYC" or "top accounting software for small business" to see if your business gets mentioned.

Do I need to install anything or change my website?

Nope! No code, no plugins, no website changes needed. Just enter your URL and start tracking.

What is a Visibility Score?

It's your report card for AI visibility - a simple 0-100% score that shows how well your brand performs when AI assistants answer questions in your industry. The higher your score, the more often you get mentioned and in better positions.

What does Average Position mean?

Average Position tells you where your brand typically appears when it gets mentioned in AI responses. If an AI lists 5 companies and you're usually #2, that's your average position. In longer text responses, it's how early you get mentioned. Earlier mentions are better - just like being first in line.

How do you calculate my Visibility Score?

We use a weighted formula that combines two key metrics:

Visibility Score = (Presence Rate × 80%) + (Position × 20%).

Here's what each means:
Presence Rate is how often you get mentioned at all - this is the most important factor,
Position rewards better positioning when you are mentioned. Getting mentioned matters most, but being in a top position gives you an extra boost.

How is average position calculated?

Position 1 means you're mentioned first, position 2 means second, and so on. Lower numbers are better (Position 1 is the best possible).

We use a weighted average that accounts for how many other brands are mentioned in the same response. If a response mentions 10 brands total, your mention there has less weight than if you're mentioned in a response with only 5 brands.

In aggregate metrics, we also take into account the number of models that were tracked in that session. Avg position when tracking 10 models has higher weight than avg position while tracking 3 models.

What's a good Visibility Score?

Here's how to interpret your Visibility Score:

80-100%: Excellent - Your brand dominates AI responses.
60-79%: Good - Strong presence with room for improvement.
40-59%: Fair - Your brand appears regularly but not prominently.
20-39%: Poor - Limited AI visibility.
0-19%: Critical - Your brand rarely appears in AI responses.

How often do you update the data?

Promptmonitor refreshes your AI visibility data daily or weekly, depending on your plan. You'll always have fresh insights into how AI assistants are talking about your industry.

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